I don’t really promote free video production work to non-profit organizations if there is no effect on the marketing aspect of your business. If you don’t know if you will agree to work with these people on a pro bono basis, here are some questions you can ask yourself.
1. Are some of my best video clients part of this non-profit organization?
If your clients are part of this organization, this is the best way to enhance your connections with them especially if you make thousands of dollars for their projects. It’s a personal way to show them that you have the same principles when it comes to sharing to the community. Just be cautious in committing to too much of these projects because they might get in the way of all your scheduled projects for paying clients.
2. Are my prospective customers associated in this non-profit?
If so, I will give you the same points as what I have mentioned above. If you get to be involved personally with the corporate heads of these prospective customers, it will be easier for you to get business with them in the future. The next time you meet them, you will not have any problems thinking about a topic to start a conversation. You just mention this non-profit event and you’re right on track.
3. Will I get free advertisement for my company if I get involved with this free project?
If you will work for this organization for free, it’s alright to ask them to do something for you. You can request for your website’s link to be put on their site. You can tell the organization to include the video you made (along with your company name) in the email newsletter they will send out. This gives you a better chance of getting leads because people will automatically see a sample of your work. You can also have them mention your name and company during their fund raising events.
To get everything you need from your work, make sure that your video production business is also promoted during the event. It is important that you take advantage of this exposure if you want to make the most out of your free service. Take note that there will be a lot of dominant people involved in this organization. In this case, ask the organizers if they can give you complimentary tickets so you can invite your video production clients and prospects to join you in the event.
Source – https://sparksight.com/